Principles

Core laws and frameworks that power the Alpha way. Each principle includes seven Daily Reps to practice in real life.

Featured principles

Hand-picked principles featured for your attention

Identity & Value
Principle

Identity & Value

Your performance is what you do — not what you are. When your value is tied to outcomes, you live scared. When your value is rooted in identity, you play free, learn faster, and lead stronger.

Updated 2/9/2026

Becoming vs Performing
Principle

Becoming vs Performing

Most “effort problems” aren’t effort problems. They’re fear problems caused by judgment, rushed development, and adults demanding what was never trained.

Updated 2/9/2026

All principles

Becoming vs Performing
Principle

Becoming vs Performing

Most “effort problems” aren’t effort problems. They’re fear problems caused by judgment, rushed development, and adults demanding what was never trained.

Updated 2/9/2026

Identity & Value
Principle

Identity & Value

Your performance is what you do — not what you are. When your value is tied to outcomes, you live scared. When your value is rooted in identity, you play free, learn faster, and lead stronger.

Updated 2/9/2026