Principles & training
Weekly principles teach the laws. Daily reps turn truth into skill — in sport, parenting, and life.
Alpha Leadership Academy • I AM
Alphas live here.MVPs are
Principles that shape identity.
Daily reps that build the person the world rewards.
Calm under pressure. Confident in who you are. Dangerous in the right way.
What Alpha Is
The Alpha Leadership Academy.
Alpha is an elite leadership academy for athletes, parents, and coaches — built to form identity and train real life.
Principles. Daily reps. A library of training. The kind of formation that turns potential into a person the world trusts and rewards.
People worth following
Learn alongside athletes, parents, and leaders who value character, discipline, and real results.
Identity formation
Build calm confidence, clean motive, emotional strength, and leadership — so performance becomes a byproduct.
Alpha is free to join. Principles, daily reps, and the library are available now. Advanced coaching, events, and deeper training come later.
Built by people who’ve lived it
Built by people who perform when it matters most.
Alpha wasn't built from theory. It was built from real pressure — games, stages, cameras, businesses, and family life where you don't get to hide.
Former OlympiansNFL playersD1 athletesHollywood performersEntrepreneursWorld-class parentsElite leaders
We've seen what breaks people — and what builds them. This is the training we wish we had earlier.
Where this was proven
High-pressure competition
We know the moment after mistakes, the noise, the crowd, the coach, the stakes — and how to stay calm and dangerous anyway.
Identity under a spotlight
When image matters, ego grows fast. We’ve learned how to stay grounded, humble, and real while the world watches.
Leadership that gets results
We’ve led teams and built companies where culture and performance are everything — and excuses don’t survive.
Family, faith, and real life
This isn’t just for sport. These same laws build strong homes, peaceful confidence, and people you can trust.
The Alpha Way
Success has a sequence.
Identity → Motive → Choice → Progression → Reward. When you follow this sequence, your next level stops being random and starts being inevitable.
01
Identity
Who you are, separate from what you do.
02
Motive
Why you do it — aligned, clean, and honest.
03
Choice
What you decide in the moment that matters.
04
Progression
How you practice, grow, and respond over time.
05
Reward
The results life produces because of who you’ve become.
The Alpha Leadership Academy trains you to follow this sequence every day, so progress becomes unavoidable and your next level is no longer a question mark.
You want your kid to thrive
You want more than results.
Confidence. Peace. Self-control. Focus. Strong relationships. A clear identity that doesn’t break after a bad game.
Alpha gives you the principles and daily reps to build it — progress is guaranteed.
Inside
Confidence under pressure.
Calm nerves. Clear mind. Strong body language. You know who you are — even when you miss, lose, or sit the bench.
At Home
Peace in your home.
Fewer blowups after games. Better conversations. Stronger connection. Parents learn the language that actually helps.
In Sport & Life
More opportunity.
Playing time. Scholarships. Trust from coaches. Respect from teammates. Results follow when the person gets built first.
Start Here
The foundation of Alpha.
Alpha Leadership Academy begins with a simple reset: identity comes first, and every choice moves you toward More or Less. From there, you learn the 7 core principles — and apply them through daily reps that form who you are becoming.
A new lens. A new language. A new way to live — and perform — under pressure.
The Core
Start Here + 7 principles.
Tap a card to begin.
Open Start Here: The Two Great Laws of Alpha
1Alpha
Start Here
The Two Great Laws of Alpha
Identity first. More or less. Everything changes.
This is your orientation. We reset how you see yourself, your worth, and your choices — so every principle and rep has a foundation to land on.
Open Principle 1: Reality
2Alpha
Principle 1
Reality
See clearly under pressure.
Cut through fear, hype, and ego. Learn to tell the truth so your next decision is clean and strong.
Open Principle 2: Choice
3Alpha
Principle 2
Choice
Take your agency back.
Move out of blame and helplessness into ownership so your choices actually move you toward More.
Open Principle 3: Potential
4Alpha
Principle 3
Potential
Remember what you were built for.
See your capacity as real and expanding — not limited by other people’s expectations or your last result.
Open Principle 4: Identity
5Alpha
Principle 4
Identity
You are not what you do.
Detach your worth from roles, stats, wins, and failures so you can compete and live free from shame.
Open Principle 5: More or Less
6Alpha
Principle 5
More or Less
Every choice shapes who you’re becoming.
Use the More/Less lens to evaluate habits, relationships, and goals — in real time — without confusion.
Open Principle 6: Motive
7Alpha
Principle 6
Motive
Why you do it matters.
Shift from ego-driven performance to purpose-driven growth so progress feels like peace — not pressure.
Open Principle 7: True Competition
8Alpha
Principle 7
True Competition
Compete without losing yourself.
Compare today to your future self — not other people’s worth — and learn how to elevate your whole team.
Start with the foundation. Then pick a principle. Then practice it through daily reps. That’s the Academy.
Why Alpha Exists
Because the world trained the wrong identity.
The World’s Script
“You are what you do.”
“Worth = performance.”
“Results prove your value.”
That script produces the same symptoms: pressure, comparison, anxiety, fragile confidence, and identity swings after every game, grade, and moment.
What Alpha Replaces It With
Alpha replaces the script with law — universal, observable, predictable.
Identity before performance.
Choice over circumstance.
More or Less — every day.
When your “I AM” is anchored, pressure stops controlling you. It trains you.
Who It’s For
Alpha is for people who want more — and will become it.
Parents lead it. Athletes live it. Coaches multiply it.
This is identity training. Not hype. Not therapy. Not “fixing.”
Parents
You want a confident kid and a peaceful home. Learn the language. Lead the environment. Stop the post-game spiral.
Athletes
Play free. Perform calm. Lead loud without talking. Earn trust, playing time, and opportunity the right way.
Coaches
Build culture fast. Develop leaders, not just talent. Create teams that stay composed and keep improving.
Teens
Figure out who you are. Control your emotions. Stop living for approval. Become the steady one.
Leaders & Adults
Lead people with strength and love. Become grounded, clear, and trustworthy — at work, at home, everywhere.
If you want your people to be strong, calm, and confident — you’re in the right place.
How It Works
Three steps. One result.
This isn’t motivation. It’s formation.
01
Start Here
Get the Alpha language. Learn the laws. See the sequence: identity first, motives matter, choices create outcomes.
02
Learn the Principles
One principle at a time. Clear truth. Clean framework. The way Alphas think, speak, and live under pressure.
03
Do the Daily Reps
Small reps. Every day. Real life application that builds discipline, emotional control, confidence, and leadership.
Follow the steps. Do the reps. Become the next-level you.
The Alpha Guarantee
We don’t guarantee outcomes.
We guarantee your becoming.
MVPs are grounded.
You can’t control coaches, timing, or circumstances.
You can control identity, motive, choices, and discipline.
Train the Alpha way — and progress stops being a question.
Join the Alpha Leadership Academy.
Create your free account. Start with Start Here + Foundations — then use Principles and Daily Reps to train your next level every day.
We’ll never sell your data. Unsubscribe anytime.